Month: September 2007

5 Best Key Points of a Marketing Graphic Designer

As a graphic designer, in Iasi – Romania, in the marketing team, there are quite a few things that I have to understand so I can make my job right. Also from my freelance experience and from what I learned from other people here are the 5 best key points of a marketing graphic designer:

  1. Think about who is the final consumer of the product that you are creating. What sort of people will read the brochure, flier or other piece of publicity you create and buy the product(s) or services that you promote? A clear description of your target audience will help you gauge what sort of feel your design should have. The look of your design should always reflect the preferences of the customer, not your own preferences or the preferences of your team mates or your customer (if you are a freelancer).
  2. The message without emotions is like milk without the bottle. The message you are trying to send is sustained by the emotions you create within the final customer. What emotions should you convey? What specific things should you draw the reader’s attention to? Read your client’s copy carefully. Use the message of the copy, especially the headlines, to inspire the message of your design.
  3. The message has to be reinforced by your design. Is your design consistent with the messages in the copy? Can you increase the impact of the copy message in your design approach? If you’re designing a brochure for some computer software, and the dominant marketing message seems to be that the software is "easy to use", your design should reflect clarity and freedom, maybe with lots of white space and clear copy sections. In short, don’t rely on your client to brief you properly on what the design should achieve. Take the initiative to work it out yourself.
  4. Emphasize the benefits of the product. Demonstrate how good the product is through your choice of visual. Show how the product makes a real difference to people’s lives. Reread through the copy and make a note of all examples of what the product does for the user. Then think about how you can demonstrate people benefiting from the product in your graphics and choices of photos.
  5. Represent visually the product or a concept of the service. Show people using the product/service. Show happy customers. Publicity that shows people is proven to be the most successful at driving sales. Good publicity should encourage readers to imagine themselves using the product to show people of the same demographic using the product! Get as many pictures of the product as possible, and work these pictures into your design.

There are other important things to take care when designing a new piece of publicity marketing materials. Please feel free to share with us your ideas

Graphic Design – ARM Developers' Conference posters

Last week I graphic designed the posters that my company will use in the ARM Developers’ Conference that will take place 2-4 October 2007. It is a set of 5 posters. Probably I will have to prepare other materials for the event.

Graphic Design - ARM Developers’ Conference posters - header

Graphic Design - ARM Developers’ Conference posters - reception

Graphic Design - ARM Developers’ Conference posters - 3 wall posters

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Sony Ericsson Bluetooth Watch MBW-100 & Mobile Phone K850i

Today I found about out this watch. It’s name is Sony Ericsson MBW-100. There is a newer model – the MBW-150, but I like the design of the MBW-100. You can see here a very well made presentation of the bluetooth watch.

Another gadget that I would like to buy (if I would have the money) would be the Sony Ericsson K850i. It’s a rather good phone. I looked for reviews and after I read them I realized that this should be the next phone I buy. My camera is dying as well as my mobile phone. So, instead of those two, a SE K950i would be great.

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Graphic Design Poster for Embedded Systems Conference – Boston – The Process of Creating

Last week I started to design the poster for the company I work for. This poster is for the Embedded Systems Conference that will take place in Boston. The Process of Creating takes some steps. Soon we – the members of the marketing team – will decide on the final poster, and what tweaks it needs to be done.

Here are some of the posters I did. Maybe they look the same to you, but actually they are not the same – pay attention.

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #1

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #2

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #3

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #4

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Wise Pieces of Advice for Your Life – Christian Perspective – Proverbs 19 A

I know that my words and thoughts are no better than the word of scripture. Those are just some key point that I took for myself. By reading the following points I encourage you to go to the Bible and read the actual passages that I am talking about. In the Bible you can find real wise pieces of advice for your life. It is not just a Christian perspective. It is not just theory. It is more than that. It’s a living river of knowledge for your every day life.

  • uncompromising righteousness values much more than perverse wealth;
  • try to be as wise as possible, gather wisdom, because the lack of it is a great loss;
  • the lie has short legs;
  • if you look for wisdom and apply it you will find happiness and a calm soul;
  • the lie is always discovered and sooner or latter repayed;
  • if you consider yourself to be wise prove yourself being patient and forgiving the others;
  • look for a wise, understanding and prudent wife, one that does not contention like a continual dripping of water through a chink in the roof

1 Better to be poor and honest than a rich person no one can trust.

2 Ignorant zeal is worthless;
haste makes waste.

3 People ruin their lives by their own stupidity,
so why does God always get blamed?

4 Wealth attracts friends as honey draws flies,
but poor people are avoided like a plague.

5 Perjury won’t go unpunished.
Would you let a liar go free?

6 Lots of people flock around a generous person;
everyone’s a friend to the philanthropist.

7 When you’re down on your luck, even your family avoids you—
yes, even your best friends wish you’d get lost.
If they see you coming, they look the other way—
out of sight, out of mind.

8 Grow a wise heart—you’ll do yourself a favor;
keep a clear head—you’ll find a good life.

9 The person who tells lies gets caught;
the person who spreads rumors is ruined.

10 Blockheads shouldn’t live on easy street
any more than workers should give orders to their boss.

11 Smart people know how to hold their tongue;
their grandeur is to forgive and forget.

12 Mean-tempered leaders are like mad dogs;
the good-natured are like fresh morning dew.

13 A parent is worn to a frazzle by a stupid child;
a nagging spouse is a leaky faucet.

14 House and land are handed down from parents,
but a congenial spouse comes straight from God.

Proverbs 19:1-14

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Repent As You Still Have The Time To

16 wash and make yourselves clean.
Take your evil deeds out of my sight!
Stop doing wrong,

17 learn to do right!
Seek justice,
encourage the oppressed.
Defend the cause of the fatherless,
plead the case of the widow.

18 “Come now, let us reason together,” says the LORD.
Though your sins are like scarlet,
they shall be as white as snow;
though they are red as crimson,
they shall be like wool.

19 If you are willing and obedient,
you will eat the best from the land;

20 but if you resist and rebel,
you will be devoured by the sword.”
For the mouth of the LORD has spoken.

28 But rebels and sinners will both be broken,
and those who forsake the LORD will perish.

Isaiah 1

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