Category: Marketing

Marketing

BIR: On Brand – Wally Olins

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2 weeks ago I ordered On Brand by Wally Olins from Comunicare.ro publishing house. I got the book in a few days.

The author knows what he’s talking about. Besides that, I like his writing style. It also helped me with the project I have for my MBA (Program to Stimulate Sales at Snowy). I did not finish the book yet, but it already helped me to understand mor what is the relation between the employee and the company brand. My brain works by examples. And this book is tailored for me.

Go to the Books I Read Page.

Program to Stimulate Sales at Snowy

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For my master degree in Marketing Management, I still have left several projects. One of them is to make a program so stimulate the sales in a company. I get to choose the company. So, I choose a company that I would like to open some day.

I can not talk about the company I work for. So, I had to make up a company. This company’s name, for now, is Snowy. Don’t steal the name people!!! :mrgreen: The company produces and sells snowboarding equipment. For my master classes I have to do a project for every subject matter. I did 95% of them on this company that I made up.

Unfortunately, the dead-line for this project is pretty close, and I didn’t do much. Today, I got more serious. So that is why at this hour I am still awake. Pray for me not to get lazy or to have a lot to do at work. I have to finish it by 11th of May. God HELP!!!