I managed to finish all my preparations to present my MBA project in front of the teachers board. The name of my project is Dealing with perception in the marketing of a new product at Snowy snowboards . The teachers liked very much my thesis, and how I presented everything. With God’s blessing, I got an A++ with congratulations . I was honored to receive such appreciation. My supervisor teacher was prof. dr. ec. Rodica Boier. For further recommendation and testimonial you can contact either my supervisor teacher or the dean of the MBA from CRIAP2 (from Technical University "Gh. Asachi" Iasi), prof. univ. dr. ing. Gabriel Luca, at tel./fax +40 (0)232 211 395 or email gpluca77@yahoo.com .
It was hard work involved not only in preparation of the thesis, but also during the whole university year. With God’s help, I put all my energy in every project I did for every subject/matter/object I studied. This MBA program really helped me, and I had what to learn from every teachers we had. It wasn’t perfect. Nothing on this earth is. But, it was what I expected, and I think that it was a good investment for my future, the money were spent in a good way. From now on, I hope that I will be given the opportunity to show what I have studied, what I know and can now, after all this training.
You can download a part of the project from here , a PowerPoint presentation of all the project from here , and the PowerPoint presentation that I used when I maintain my thesis in front of the teachers board can be downloaded from here .
You can find related post I wrote here:
Here is a short review of my MBA thesis…
TITLE: Dealing with perception in the marketing of a new product at Snowy Snowboarding
DATE: July 2007
SUPERVISOR: prof. dr. ec. Rodica BOIER
AUTHOR: eng. Daniel Mihai CONDURACHI
SHORT TABLE OF CONTENTS:
- Purpose Statement
- General Description / Syllabus
- Marketing Research
- Marketing Perception
- Research on Snowy Brand
- Competition Analysis
- New Snowy Products & Services
- Platform to Stimulate Sales at Snowy
- Conclusions
- Bibliography
ABSTRACT
MOTIVATION
- Marketing research
- lately global increasing significance;
- but can not be said that is reached maturity yet;
- it’s wrongly done when something seems to go wrong in the company;
- it should be done:
- to optimize of the work flow,
- to feel the market beat/trend,
- before any major action,
- even in short term marketing planning;
- it should involve and entail the operational work force.
- Sales stimulation
- it’s wrongly done:
- only in a compact environment,
- only in the marketing team,
- without actually being effective on the market.
PROBLEM STATEMENT
- Understand where Snowy stands in the snowboarding industry;
- Improve Snowy’s position and seize more market share in the snowboarding industry;
- Develop new innovative snowboarding products based on marketing and technical research;
- Improving perception over Snowy’s image.
APPROACH
- Theoretically approaching the problem statement;
- Research, analyze and understand Snowy inside sales trend;
- Research, measure and understand the market regarding:
- age segmenting of the consumers,
- aiming for the most important quarter,
- gender segmenting of the consumers chosen quarter,
- repositioning Snowy with introducing a new department exactly designer for the new segment,
- differentiating Snowy’s new department from the competition;
- Prototype concept construction based on the above:
- design innovative new products exactly suited based on the differentiated process,
- develop associated products creating family products,
- develop special services for the new family products;
- Develop application programs to deal with the perception of the new family products and stimulate the sales:
- value perception of the chosen customers quarter,
- implied roles involved in the commercial process,
- increasing the motivation to buy,
- personal sale tactics,
- dealing with perception over the information customers receive,
- study and resolve the purchasing risk for the customers,
- Snowy brand managing,
- manage the cognitive dissonance.
RESULTS
- Understood where Snowy stands in the snowboarding industry;
- Improved Snowy’s position on the market;
- Seized more market share;
- Developed new innovative family products based on marketing and technical research;
- Improving perception over Snowy’s brand;
- Optimized of the work flow of the whole company;
- Increased the perception of the market over the new family products
- Stimulated the sales.
CONCLUSIONS
- Applied the new global marketing developments in Snowy;
- Discovered new ways Snowy could acquire large share of the market;
- Developed new product families and the associated services;
- Dealt with perception in the marketing of the new product families;
- Stimulated the sales.
