My Work – Page 6 – Daniel Condurachi's Blog

Graphic Design & DTP Brochure / Folder for Marketing Support Company

I was contacted by Marketing Support company to design for them a 4 page brochure. Actually it is kind of a folder.

In the first step I did some research on pharmaceutical marketing. Marketing Support Romania has as main field of expertise the pharmaceutical marketing. This brochure is targeted to this are of marketing, but in the same time they requested that the brochure could be used for other companies as well. If it would have been targeted 100% for the pharmaceutical field, than the brochure was more high-tech, with bottles, pills and chemical signs.

After the research was done, I had to decide on the colors I was going to use. I worked on color palette, that I later used in the graphic design process. I was provided with Marketing Support logo. But, I didn’t like the colors, the tints actually. After the color palette was chosen, I stepped to deciding the fonts and the point size that I’ll use. The logo I was provided with was actually in word, so I had to redo the logo it in Adobe Illustrator.

The next step consisted in creating the general layout. Because it is a simple brochure with only 4 pages I decided to do all the main work in Adobe Photoshop. I had to do some work on this because from the first place I already had an idea on how the brochure should look. In the end I got a better result than my original idea. Of coarse the color palette had to be tweaked.

After the fun part, came the DTP work. Many may say that it is just a cop-paste process. But that is not right. You have to fit everything to look just right. Play with the font size that I chosed and in the same time tweak it a bit. Because it the main target for this brochure is the pharmaceutical field I used as bullets a pill. I made the reflection and look for the best positioning of the bullet regarding the paragraph.

After all this was done, I had to take care of the graphics and images to use in the brochure. This took me a while, but in the end I was happy with the results.

Of coarse in all this process the client was involved. I provided them with plain versions and also 3D ones of the brochure’s preview. I asked the people from Marketing Support Romania if they like what I did. They send me their feedback and I did the changes accordingly, without the debates on what is best to do. This process repeated a few times, until it materialized in the final version of the brochure as you can see bellow…

Marketing Support Brochure Outside

Marketing Support Brochure Inside

Graphic Design Company Home Page

One of the current project that I work at is designing the company home page. I have to create the graphic for the banner but also to change a bit the whole website. There is still work to be done at this graphic project. For now I want to share with you what I’ve been working on…

Company Customer Newsletter Design Template

Between many projects in progress, one is more dear to me. It is the new Customer Newsletter I have to design. For now I create the template of the newsletter. Soon, I will be provided with the text to go with it. The customer newsletter is a powerful marketing tool. You draw all that customers, they are happy with your products. But, in time, if you do not remind them about you they end up forgetting your name. In the same time, do not send to many newsletters to your customers, because they’ll feel attacked. Once a month is enough to bother them.

Here are some cuts from what I’ve been working on in the last day or two…

Julie Beckham gives you some very general hints in her Tips for Creating an E-Newsletter. You can check it out

NEW Feature – Contact me plugin

Recently I added a new feature to my BLOG. I added a contact page so that you could contact me. Fill the blanks and send me your message.

Joomla! the Open Source Master?

Last night I started to learn Joomla! I must admit that I didn’t know anything about Open Source Content Management Systems.

In the first place, I did some research to see it it is worth learning Joomla! I found out that Joomla! is a really good CMS. It has a lot of free modules, plug-ins and so on. Later I stumbled on the fact that most of them, have a free entry version, and the really good cookies are for money. So no more Open Source anymore.

I am just a beginner, so it will take some time until I’ll show you what I come up with. Hopefully it will not be too long.

Advertiser & Consumer – harsh reality

It’s so true this video. Each of them with their problems and point of view. But actually who’s interest is to change? The advertiser, of coarse. Talk to the consumer… Daniel!

The Break Up
Uploaded by geertdesager

SNOWY snowboards – Back & Exo

For my project Program to Stimulate Sales at Snowy I did 2 designs for the snowboards Back (freeride) and Exo (freestyle)

For this project I also did the Snowy logo, Snowy cap/hat, Snowy t-shirts.

OpenRISC 1000 Architecture & OpenRISC 1200

These are some new figures that I had to create. The OpenRISC 1200 is stronger

The eTools Design Flow

I was asked to update the eTools Design Flow figure that we use in some brochures, application notes and so on. So, here is the old one…

old eTools Design Flow figure

and here is the new eTools Design Flow figure

new eTools Design Flow figure

More is Less

What I mean with the title is that giving more choices to the customers, you actually get less profit. This happens because

the customers freezes when sees so many choices and does not know what to buy. This means a waste of time, when he/she could have bought and come again to buy some more.
when the customer finally decides about his choice, he/she ends up less satisfied with the choice made, than there would be less options to chose from, because:
- it the result of the choice is not perfect, then it is easy to imagine how it would have been if you choose better. So, you regret the decision you made and this subtracts from the satisfaction you had making the decision you did. The more options there are, the easier to regret your option is.
- the value of something depends on what you compare that thing to
- when you choose to do a thing you choose not to do others
- with all the options available, the expectation raise
- everything was better back when everything was worse because back then you could have had pleasant surprises
- raise of the clinical depression because people have fell bad because bad choices they made when there was so much to chose from.

The secret to happiness is low expectations. What enables all of this choice is the material affluence. So, Barry recommends to give our extra choice to the others that have no choice.

So, More is less!