Author: daniel

5 Best Key Points of a Marketing Graphic Designer

As a graphic designer, in Iasi – Romania, in the marketing team, there are quite a few things that I have to understand so I can make my job right. Also from my freelance experience and from what I learned from other people here are the 5 best key points of a marketing graphic designer:

  1. Think about who is the final consumer of the product that you are creating. What sort of people will read the brochure, flier or other piece of publicity you create and buy the product(s) or services that you promote? A clear description of your target audience will help you gauge what sort of feel your design should have. The look of your design should always reflect the preferences of the customer, not your own preferences or the preferences of your team mates or your customer (if you are a freelancer).
  2. The message without emotions is like milk without the bottle. The message you are trying to send is sustained by the emotions you create within the final customer. What emotions should you convey? What specific things should you draw the reader’s attention to? Read your client’s copy carefully. Use the message of the copy, especially the headlines, to inspire the message of your design.
  3. The message has to be reinforced by your design. Is your design consistent with the messages in the copy? Can you increase the impact of the copy message in your design approach? If you’re designing a brochure for some computer software, and the dominant marketing message seems to be that the software is "easy to use", your design should reflect clarity and freedom, maybe with lots of white space and clear copy sections. In short, don’t rely on your client to brief you properly on what the design should achieve. Take the initiative to work it out yourself.
  4. Emphasize the benefits of the product. Demonstrate how good the product is through your choice of visual. Show how the product makes a real difference to people’s lives. Reread through the copy and make a note of all examples of what the product does for the user. Then think about how you can demonstrate people benefiting from the product in your graphics and choices of photos.
  5. Represent visually the product or a concept of the service. Show people using the product/service. Show happy customers. Publicity that shows people is proven to be the most successful at driving sales. Good publicity should encourage readers to imagine themselves using the product to show people of the same demographic using the product! Get as many pictures of the product as possible, and work these pictures into your design.

There are other important things to take care when designing a new piece of publicity marketing materials. Please feel free to share with us your ideas

Graphic Design – ARM Developers' Conference posters

Last week I graphic designed the posters that my company will use in the ARM Developers’ Conference that will take place 2-4 October 2007. It is a set of 5 posters. Probably I will have to prepare other materials for the event.

Graphic Design - ARM Developers’ Conference posters - header

Graphic Design - ARM Developers’ Conference posters - reception

Graphic Design - ARM Developers’ Conference posters - 3 wall posters

See Comments

Sony Ericsson Bluetooth Watch MBW-100 & Mobile Phone K850i

Today I found about out this watch. It’s name is Sony Ericsson MBW-100. There is a newer model – the MBW-150, but I like the design of the MBW-100. You can see here a very well made presentation of the bluetooth watch.

Another gadget that I would like to buy (if I would have the money) would be the Sony Ericsson K850i. It’s a rather good phone. I looked for reviews and after I read them I realized that this should be the next phone I buy. My camera is dying as well as my mobile phone. So, instead of those two, a SE K950i would be great.

See Comments

Graphic Design Poster for Embedded Systems Conference – Boston – The Process of Creating

Last week I started to design the poster for the company I work for. This poster is for the Embedded Systems Conference that will take place in Boston. The Process of Creating takes some steps. Soon we – the members of the marketing team – will decide on the final poster, and what tweaks it needs to be done.

Here are some of the posters I did. Maybe they look the same to you, but actually they are not the same – pay attention.

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #1

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #2

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #3

Graphic Design Poster for Embedded Systems Conference - Boston - The Process of Creating - #4

See Comments

Wise Pieces of Advice for Your Life – Christian Perspective – Proverbs 19 A

I know that my words and thoughts are no better than the word of scripture. Those are just some key point that I took for myself. By reading the following points I encourage you to go to the Bible and read the actual passages that I am talking about. In the Bible you can find real wise pieces of advice for your life. It is not just a Christian perspective. It is not just theory. It is more than that. It’s a living river of knowledge for your every day life.

  • uncompromising righteousness values much more than perverse wealth;
  • try to be as wise as possible, gather wisdom, because the lack of it is a great loss;
  • the lie has short legs;
  • if you look for wisdom and apply it you will find happiness and a calm soul;
  • the lie is always discovered and sooner or latter repayed;
  • if you consider yourself to be wise prove yourself being patient and forgiving the others;
  • look for a wise, understanding and prudent wife, one that does not contention like a continual dripping of water through a chink in the roof

1 Better to be poor and honest than a rich person no one can trust.

2 Ignorant zeal is worthless;
haste makes waste.

3 People ruin their lives by their own stupidity,
so why does God always get blamed?

4 Wealth attracts friends as honey draws flies,
but poor people are avoided like a plague.

5 Perjury won’t go unpunished.
Would you let a liar go free?

6 Lots of people flock around a generous person;
everyone’s a friend to the philanthropist.

7 When you’re down on your luck, even your family avoids you—
yes, even your best friends wish you’d get lost.
If they see you coming, they look the other way—
out of sight, out of mind.

8 Grow a wise heart—you’ll do yourself a favor;
keep a clear head—you’ll find a good life.

9 The person who tells lies gets caught;
the person who spreads rumors is ruined.

10 Blockheads shouldn’t live on easy street
any more than workers should give orders to their boss.

11 Smart people know how to hold their tongue;
their grandeur is to forgive and forget.

12 Mean-tempered leaders are like mad dogs;
the good-natured are like fresh morning dew.

13 A parent is worn to a frazzle by a stupid child;
a nagging spouse is a leaky faucet.

14 House and land are handed down from parents,
but a congenial spouse comes straight from God.

Proverbs 19:1-14

See Comments

Repent As You Still Have The Time To

16 wash and make yourselves clean.
Take your evil deeds out of my sight!
Stop doing wrong,

17 learn to do right!
Seek justice,
encourage the oppressed.
Defend the cause of the fatherless,
plead the case of the widow.

18 “Come now, let us reason together,” says the LORD.
Though your sins are like scarlet,
they shall be as white as snow;
though they are red as crimson,
they shall be like wool.

19 If you are willing and obedient,
you will eat the best from the land;

20 but if you resist and rebel,
you will be devoured by the sword.”
For the mouth of the LORD has spoken.

28 But rebels and sinners will both be broken,
and those who forsake the LORD will perish.

Isaiah 1

See Comments

Who Should Be The Greatest?

Jesus teaches us:

Within minutes they were bickering over who of them would end up the greatest. But Jesus intervened: “Kings like to throw their weight around and people in authority like to give themselves fancy titles. It’s not going to be that way with you. Let the senior among you become like the junior; let the leader act the part of the servant.

Luke 22:24-26

See Comments

Wise Pieces of Advice for Your Life – Christian Perspective – Proverbs 17

Wise Pieces of Advice for Your Life - Christian Perspective - Proverbs 17
painting by Anca Sandu

I hope you are not bored with my wise pieces of advice. I hope they help you and you apply them in your life. Actually they are not mine. Those wise pieces of advice for your life come from God, not from me. I am just writing what He tells me. If He gave you any advice for today, please share it with us. I encourage you to comment down bellow.

Here are the wise pieces of advice for your life from today on:

  • do you want to see if your friends are true ones? Wait to see how they’ll behave when you are in need
  • do not rung huge bills if you can never pay them. Be careful how you manage your finances
  • all you have let God guard them. You can never take care of something as good as God does
  • double talk brings double trouble
  • take care of your kids. Educate your children so they become wise, and you’ll have a happy hoary age
  • think realistic and be happy if you trust the Lord, and you’ll have a good health (body, mind & soul)
  • the gifts alter a good decision and the guilt is wiped. Do not receive gifts to say that the guilty is not guilty because God does not like that and latter you will suffer the consequences
  • you can find the wisdom in your front yard, so you do not have to look for it at the end of the earth. Open your hart, eyes and mind to what the God talks to you through the small aspects in your life
  • it is wrong to penalize good behavior, or make good people pay for the crimes of others
  • it is easily seen if you are wise or not. A wise man should at least be calm in trouble times and to be carefull what he says

17 Friends love through all kinds of weather,
and families stick together in all kinds of trouble.

18 It’s stupid to try to get something for nothing,
or run up huge bills you can never pay.

19 The person who courts sin marries trouble;
build a wall, invite a burglar.

20 A bad motive can’t achieve a good end;
double-talk brings you double trouble.

21 Having a fool for a child is misery;
it’s no fun being the parent of a dolt.

22 A cheerful disposition is good for your health;
gloom and doom leave you bone-tired.

23 The wicked take bribes under the table;
they show nothing but contempt for justice.

24 The perceptive find wisdom in their own front yard;
fools look for it everywhere but right here.

25 A surly, stupid child is sheer pain to a father,
a bitter pill for a mother to swallow.

26 It’s wrong to penalize good behavior,
or make good citizens pay for the crimes of others.

27 The one who knows much says little;
an understanding person remains calm.

28 Even dunces who keep quiet are thought to be wise;
as long as they keep their mouths shut, they’re smart.

Proverbs 17:17-28

See Comments

Wise Pieces of Advice for Your Life – Christian Perspective – Proverbs 16 & 17

Wise Pieces of Advice for Your Life - Christian Perspective - Proverbs 16 & 17

My pieces of advice for your life are inspired from Proverbs 16 and 17. I hope they are wise enough for you. We all try to understand the Christian perspective and to live it:

  • if you want yo save your life watch your steps
  • don’t be proud, because if you are you will soon fall and die
  • furthermore, associate with the humbly ones so you would become one of them
  • do you want to be happy in your heart? Try to understand God’s words and obey them
  • the wisdom that comes from God is a fresh river of life
  • do not walk how you think is good, but trust in the Lord and walk on His path
  • you work for yourself, you study for yourself, you do the right thing for your own good, so do not fool yourself and do not be lazy
  • moderation is better than muscle, and self-control is better than political/social power
  • it’s better to have less and have inner tranquility, than to have a lot of stuff and be wealthy and be stressed out
  • be and act wise and you shall be honored by your boss
  • you can never know entirely the heart of another, only God can, so ask God to show you the path to go on and the people to walk with
  • run away from malicious conversations and from the liars gossip
  • forgive and forget the mistakes of others and show love to one another
  • but a quiet rebuke to a person of good sense does more than a whack on the head of a fool
  • those who return evil for good will meet their own evil returning
  • stop any quarrel before it starts, because it is like a leak in a huge dam
  • you can be wealthy, but if you do not have the brains to use it then it is for nothing

See Comments